LEAP FROG STRATEGY IN MAHABHARATA

Before going into the core of this topic we must first understand what leap frog strategy means. Whenever we have to take a big/large step or jump in our life then few steps of ours are to be taken back in order to ensure that the main step we are taking is fail safe. This strategy is basically derived from the action of frog. Whenever frog has to take a big jump then the frog takes its few steps back in order to ensure that his steps are safe and secured. If the steps will not be safe and secured then this will cause a trouble in the long run. This as a whole is called as Leap Frog Strategy.

Now comes the crux  which would bring home the point as to how our great epic Mahabharata also contained such strategy.  In the battlefield of Kurukshetra, Arjuna was very much excited to fight his arch rival Karna  without any iota of knowledge that  Karna possessed weapon of Lord Indra which was Amoghastra/Amoghshakti which was granted to him in lieu of Karna’s charity of highest order by giving in alms to Indra the kavach and kundal which were part of his body since his birth. This Amoghshakti was  supposed to unfailingly kill anybody aimed at. However, this Amoghshakti could be used only once as told to him by Lord Indra. Karna was strategic and had preserved this weapon to kill only and only Arjuna. Lord Shree Krishna, who was not only Charioteer of Arjuna but was also his friend, guide and well wisher, realized the gravity of the situation considering  strengths and weakness of both Kauravas and Pandavas ( in management terms we can say SWOT Analysis).Considering that Karna could use this Amoghshakti against Arjun any time whenever he would face Arjun , Lord Krishna called Arjuna from the battlefield and in place of Arjuna Bhima’s son Ghatotkach was sent to fight Kauravas . Ghatotkach was a terrific warrior and he  unleashed a reign of terror causing devastating damage to the Kauravas’  army . It appeared as if Ghatotkach was to bring  the war  to the end that very day only. When the whole battle field started showing the bloodshed of Kauravas’army ,  it  infuriated and inflicted so fearful injuries in the mind and soul of  Duryodhana  that  he had to compel his  friend Karna to use his Amoghshakti  for bringing halt to  the Ghatotkach’s journey of seemingly endless destruction of Kauravas’ army . Although Karna insisted that he had particularly saved his Amoghshakti to be used against only and only Arjuna  yet on the frightened repeated insistence of Duryodhana Karna  was constrained to use his Amoghastra/Amoghshakti against Ghatotkach. Ghatotkacha was killed by Amoghshakti. As it could be used only once so this Amoghshakti missed the Karna’s intended war objective.(resource utilization missing the attainment of  purpose). This was  strategy failure on part of Kauravas and a Strategic gain on part of pandavas because on the final day fight between Karna and Arjuna, Karna was deprived of required weapons which ultimately led to the defeat of a great warrior like Karna. This was a Leap Frog strategy used by Lord Shree Krishna in Mahabharata.

WRITTEN BY:
ADITYA MAHESHWARI
09912643316
dmaheshwari51@gmail.com
adityamaheshwari324@gmail.com
 

OLD MAN’S ATTITUDE – A STRATEGY TO RAISE SALES ALTITUDE

In order to raise the sales of company or even small shop people do hell lots of advertisements either on TV, through Print Media, through social networking sites, putting banners and what not. These are also included in promotional strategies for any business unit. As you can view a line out of my poem  Customer, Whether it is Product Place Price or Promotion, What matters the most is the customer satisfaction. As per the concept of Marketing Myopia what most of the businessman make a mistake that they focus too much on a particular product and neglect the benefits, attributes and services that are to be delivered to the customer after selling that product.

Few weeks back I visited a shop in Mehdipatnam area of Hyderabad city in Andhra Pradesh. I had to purchase a pair of shoes from a decent shop. Being a person from middle class family I can’t afford the Branded shoes. Although the shops nearby that shop which I visited were having beautiful girls as sales persons and this shop had an old man as its sales executive, but still the youth(including both boys and girls) were attracted to this shop and not to other shops. I wondered that why despite of beautiful girls in the shops as sales executives why those shops don’t have so much of their customer base? First of all as a customer I thought that quality must not be up to the mark of the competitors as compared to this shop. But when I entered that shop and for purchasing shoes when I interacted with the old man who was sales executive of the shop I felt delighted with the behavior of this old man. He said following words to me Beta aap ye wala joota dekhiye, Nahin beta ye aapke pair me nahin aayega, Beta iss joote ko pehnoge to bade acche lagoge, Beta aapko joota pehenke koi taklif to nahi ho rahi hai etc. This made me realize that old man’s affection is always being needed to every individual and customers like youngsters always get attracted to the affection because the caring attitude of an old man in the shop generates a feeling of healthiness in the minds of individuals. This is also one of the strategies of differentiating from competitors.

Aditya Maheshwari
09912643316
dmaheshwari51@gmail.com

INFLUENCING CHANGE - ROLE OF AN MBA IN BUILDING AN INCLUSIVE SOCIETY

Before we discuss about the role of an MBA towards society we must first understand what an MBA is?? MBA in a common parlance means Master of Business Administration, but as far as the holistic view is concerned MBA also means Managing & Balancing Activities, Most Basic Awareness, and Master in Bringing Awareness etc.

In India there are many institutions which impart the education of MBA. The names of top rated MBA institutions are IIM’S, XLRI, JBIMS, XIMB, ISB, IMT Ghaziabad, MDI, IIFT, SIBM Pune, IBS Hyderabad etc. All the institutions have one thing in common i.e. to make the students aware about what is going in the real world scenario. For this purpose the method of case studies is being designed in every MBA institute which makes student know the realms of the society and Business world at large. There are various subjects which impart various educations in an individual studying in MBA College. Subjects like Statistics, Accounts and Financial management teaches an individual to be efficient with numbers, Organizational Behavior & Human Resource Management teaches the decorum to be maintained in the organization, Operations Management teaches how the business works and the logistics in the business, Marketing teaches how to make people aware about the product/service and create a brand image in the minds of people, IT subjects teaches us to be efficient with computer knowledge as the knowledge of computers is must in today’s world, Legal aspects of Business environment as it is also necessary to know the legal world. Not only this, also there are subject related to Business Ethics and Corporate Governance which imbibe the value system, ethics and worth of Corporate Social Responsibility in an individual.

Inclusive Society

The society where no one feels to be neglected and everyone enjoys the equal right on everything, where there is no fights or battles on the name of caste/creed/religion, where the feeling of brotherhood/friendship is inculcated, where the society is free from evils of corruption, terror etc.  is the society which can be called as Inclusive Society.

Role of MBA for Inclusive society

Whenever any MBA is asked that what do you want to do next in the life?? Everyone has one answer “Job which gives us the best suitable salary” and after spending so many years in the job many individual feels that “why to do something new as there is least surety and loads of risk involved in it”. Is this what is being expected from MBA of a top rated college?? The answer is Absolutely No.

The level of awareness which an MBA can bring to the society is an edge in comparison to what others can do. MBA’s are the persons with Confidence, Managerial Skills, Fabulous Communication skills, Intellect, Knowledge and what not. Doing JOB for the whole life and not indulging in the work for the society makes any individual feel that JOB is nothing but JUST OVER BURDEN which is burdening the life. There had been many MBA’s who had been successful in doing some fruitful work for the society.  The principle of POSDCORB which is being taught in every MBA college is useful for the betterment of society. POSDCORB means

P – PLANNING

O – ORGANIZING

S – STAFFING

D – DIRECTING

CO – COORDINATING

R – REPORTING

B – BUDGETING.

An MBA can Plan the work which is to be done, then Organize the work that how it is to be done, Staffing involves different persons who can be helpful in different ways, Directing involves the specific direction to be given towards the work, Coordinating with the team members, then Reporting the work which is being done at whole and then Budgeting of the new assignment to be done. If these principles are applied to the society then the principles such as Staffing, Coordinating etc. can help to create the environment of inclusiveness in the minds of the people

Examples of MBA graduates who worked for the betterment of society

One of the example of this is an ex ISB student Tanushree Jana who was successful in bringing 200 farmers out of the poverty line by introducing the drip irrigation in some areas of Karnataka by her social venture. This way she had been the savior of life of 200 farmers which made her win the award by Proctor and Gamble.

Vikram Akula the founder of SKS Microfinance is also an MBA from IIM Ahmedabad,  established a microfinance institution which is providing loans to the farmers at very low rate of interest. This way he also has also given a ray of hope to the farmers.

Chetan Bhagat a well-known writer of many books also writes many articles about the society both in English as well as in Hindi newspapers is a post graduate from IIM Ahmedabad. He makes everyone aware about the political system of the country and also gives the solutions that what should be done in order to eradicate the problems prevailing in the country at large.

Chhavi Rajawat an MBA from Balaji Institute of Modern Management could have also gone for job like what others have done, but she choose her own way to become Sarpanch of Soda village nearby Jaipur, Rajasthan and even big newspapers like Times of India  has credited her to be the changing face of rural Rajasthan. She sets as a big example of women empowerment in the society.

Sanjeev Beekchandani  an ex IIM Ahmedabad student who has a big hand in giving jobs to many people starting from fresher’s to experienced persons through his well-known site Naukari.com.

The above stated are the persons who are examples of those who have done/are doing for the society at large with their skills acquired during their tenure of MBA. If every MBA start thinking like these persons and develop ideas for the betterment of society then surely that dream which Gandhiji & Bhagat Singh had looked for India will come true and education of MBA would be of a worth.

Aditya Maheshwari

dmaheshwari51@gmail.com

STRATEGIC POLITICS

Recently BJP President Nitin Gadkari made an announcement that If BJP gets the power then farmers will be fortunate to avail loans at zero rate of interest in order to grow crops. Will this ever come true??? It is a big question and no one has answer for it. If we look at some years back there was indeed a same situation where that time BJP president Atal Bihari Vajpayee also announced that aap hume seva ka mauka de, hum aapko shikayat ka mauka nahi denge. In that elections though BJP won but it was unable to keep its promise which indeed forced Congress to take over BJP. Although in the reign of Congress from past two tenures there were many instances which were detrimental to the country at large which resulted in inflation, petrol price rising, scams etc. It’s very easy to go to village and give promises to the farmers and influence them because they are not privileged of education. There was a sentence in the Movie RAJNEETI ye pet ki maari janta hai, do roti ka aasra de do koi bhi rang ka jhanda utha lenge. In the opinion of everyone a party consisting of Youth should come forward because only youth has the ability to change everything.

Aditya Maheshwari

Email : dmaheshwari51@gmail.com

Phone number : 09912643316

STRATEGIC POLITICS

Recently BJP President Nitin Gadkari made an announcement that If BJP gets the power then farmers will be fortunate to avail loans at zero rate of interest in order to grow crops. Will this ever come true??? It is a big question and no one has answer for it. If we look at some years back there was indeed a same situation where that time BJP president Atal Bihari Vajpayee also announced that aap hume seva ka mauka de, hum aapko shikayat ka mauka nahi denge. In that elections though BJP won but it was unable to keep its promise which indeed forced Congress to take over BJP. Although in the reign of Congress from past two tenures there were many instances which were detrimental to the country at large which resulted in inflation, petrol price rising, scams etc. It’s very easy to go to village and give promises to the farmers and influence them because they are not privileged of education. There was a sentence in the Movie RAJNEETI ye pet ki maari janta hai, do roti ka aasra de do koi bhi rang ka jhanda utha lenge. In the opinion of everyone a party consisting of Youth should come forward because only youth has the ability to change everything.

Aditya Maheshwari

Email : dmaheshwari51@gmail.com

Phone number : 09912643316

CUSTOMER AND BUSINESS

Who is a customer?,

He is a everything for every businessman forever,

Customer is the king of the market,

As he is every businessman’s target,

More than sales service to the customer is important,

Becoz the quality of service describes that business is magnificent,

Innovation in business is also an important matter,

As it separates a business from the existing clutter,

Dell follows approach of service efficiency,

As it gives the customers a long lasting guarantee,

Apple came up with i-pod and i-phone as new invention,

Which indeed at large attracted new generation,

If the customer is satisfied,

Then we can say that our business is intensified,

Whether it is product, place, price or promotion,

What matters the most is the customer’s satisfaction,

 Customer also has value and loyalty for brand,

For which to make, break or maintain is in businessman’s hand,

What matters for a business is its marketing,

More the marketing more the customers will be observing,

This was all about business and customer,

Who for every business is god and king forever.

WRITTEN BY: ADITYA MAHESHWARI

YOUTH

Youth is an age full of energy,

With minds full of synergy,

This is the age of developing ideas and learning,

And let our ideas work and do the earning,

But today where is the youth going?

Most of them even don’t know what they are doing

Today youth are an addict of many evils,

Which instead of making them humans make them devils,

Smoking at an early age followed by drinking,

These are the evils restricting one’s individual thinking,

In the name of education everyone goes to college,

This in turn proves out for them as a spoil-age,

Discipline in youth seems to have lost,

Like a melted ice after a defrost,

Peer pressure forces the youth to think like others,

Which even leads to neglecting the advice of fathers,

Have we forgotten Jayprakash Narayan?

Who even at the age of 70 was a youth symbolizing icon,

Have we forgotten Sardar Bhagat Singh?

Who was not less than a youth king,

Come on friends let us shun the evil activities,

And start working for the betterment of societies,

This way the dream of Bhagat Singh and Gandhi will come true,

Because one who can make or break the nation is youth i.e. you and only you.