In order to raise the sales of
company or even small shop people do hell lots of advertisements either on TV,
through Print Media, through social networking sites, putting banners and what
not. These are also included in promotional strategies for any business unit.
As you can view a line out of my poem Customer, Whether it is Product Place Price or
Promotion, What matters the most is the customer satisfaction. As per the
concept of Marketing Myopia what most of the businessman make a mistake that
they focus too much on a particular product and neglect the benefits,
attributes and services that are to be delivered to the customer after selling
that product.
Few weeks back I visited a shop
in Mehdipatnam area of Hyderabad city in Andhra Pradesh. I had to purchase a
pair of shoes from a decent shop. Being a person from middle class family I
can’t afford the Branded shoes. Although the shops nearby that shop which I
visited were having beautiful girls as sales persons and this shop had an old
man as its sales executive, but still the youth(including both boys and girls)
were attracted to this shop and not to other shops. I wondered that why despite
of beautiful girls in the shops as sales executives why those shops don’t have
so much of their customer base? First of all as a customer I thought that
quality must not be up to the mark of the competitors as compared to this shop.
But when I entered that shop and for purchasing shoes when I interacted with
the old man who was sales executive of the shop I felt delighted with the
behavior of this old man. He said following words to me Beta aap ye wala joota dekhiye, Nahin beta ye aapke pair me nahin
aayega, Beta iss joote ko pehnoge to bade acche lagoge, Beta aapko joota
pehenke koi taklif to nahi ho rahi hai etc. This made me realize that old
man’s affection is always being needed to every individual and customers like
youngsters always get attracted to the affection because the caring attitude of
an old man in the shop generates a feeling of healthiness in the minds of
individuals. This is also one of the strategies of differentiating from
competitors.
Aditya Maheshwari
09912643316
dmaheshwari51@gmail.com
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