Friday 11 November 2011

ALWAYS KEEP AN EYE ON THE LIFESTYLE OF CONSUMERS

This is not a nwe thing Brands are not only looked at the prespective of making profits but also they are sentimental towards the lifestyle of consumers. Although Lifestyle is such a kind of word which has always been in focus by marketeers but now a days a new engrossing with new style is taking its origin.

Lets take Recycling industry only. Recycling is not crime whenever due to it the main product is getting improved. For example if any person writes something on notepad and gives it to some other person, and when this notepad only is made up of recycled paper then its rate increases. You all must have noticed that all luminaries use notepads even if they write one or two sentences and then they give their signature. The person who takes it preserves it with hismself for whole life. This way that persons lifestyle is noticed who has done signature on it. Although it is costly but celebrities still like to follow this style only.

Now lets take an example of Wrist Watch industry. Any watch starting from local brand to Rolex works on same mechanism of showing time. It is for sure that dear watches dont show 1 minute faster not they are the TIME MACHINES. It is generally being seen that the person who wear this expensive watches is always afraid and wears it less number of times and is also afraid that the watch must not get stolen at any time but when he wears it his lifestyle gets reflected.

These are the examples which show us that how a person is keen to use brands in order to enhance his lifestyle.

Learning: If you want to increase your sales then always keep an eye on the lifestyle of the consumers which will fetch you a better sales. It is mandatory to keep yourself update in your regular life.

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