Before going on to the core of the topic we must first of all understand what do we mean by network marketing?
Network Marketing in common parlance is a method of marketing that utilizes independent representatives to reach potential customers that a company otherwise would not reach with traditional online or offline marketing methods. In easy words we can say that network marketing is to make social networks and then make your product or service marketable either physically or through networking sites. It is about one’s ability and skill to determine individuals within his/her circle of influence who would be interested in the products or services that company has in its kitty to offer.
Gone are those days when social networking was only possible by meeting people. In the fast technologically savvy world the marketing of the different products and services is usually discussed or displayed on the social networking sites such as FACEBOOK, TWITTER, IBIBO, MY SPACE etc. The most commonly used site for social networking is FACEBOOK which has kept the world connected in simpler and trouble-free manner. Thanks to Mark Zukerberg for connecting the world like a village. Although there are couple of other sites but FACEBOOK clearly stands out.
Now coming to Network Marketing, these days if one visits any networking sites such as FACEBOOK OR TWITTER then we come across the status update put by people such as “hi yesterday I purchased _____ jeans. Its price is also at a very reasonable, its fitting is also upto the mark and its price is half in comparison to ________ brand.”
There are also instances where people update their status viz “Previous evening I and my girlfriend had a coffee at ________shop. All my viewers must go there. Believe me that the quality and services of that shop/restaurant is even better in comparison to five star hotels and if price is even less than one third of the price of five star hotel.”
As per the market analysis in our country at least 750000 people chat on facebook and their discussion revolves around the talks that “what did you eat yesterday, what purchases you made latest, what did you do yesterday, the product you purchased yesterday was good or bad”? CEO of LEVIS Mr John Anderson says that“there are around 150000 people associated with my LEVIS brand and they are fans and followers of this brand. In every 15 days they always tell their friends about this brand.”
The era, where marketers used television to prepare their advertisements and after surveying the pattern of people watching tv , the advertisementwas displayed accordingly in different slots, seems to be a byzantine one. Now a days as social networking sites have taken the onus of where they unveil new products and publicise their features. . The importance of advertising on television has reduced to a great extent.
In reality LEVIS brand has developed an online system where you can go to digital fitting room and select the appropriate thing and after pressing the buy button you can purchase it. This product will also be delivered to your home. Besides advertisements, manufacturers must also focus on these areas where how website users can the product as a point of discussion among themselves which will increase the network marketing to a great extent.
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