Normally we have a perception that Whats there in village? We think that everyone of us should go outside the nation to earn big enough and then come to our home country and then take a house near a sea shore and live comfortably. Is that the only thing we should do being in our own nation? There are several benefits of implementing knowledge of cities in villages because with the help of this we can develop our nation as well as standard of living of villagers.
It’s an interesting story about a person who even after doing his masters from IIM KOLKATA has chosen to develop the villages.
Akshay Mehra is now a CEO of Village Laundry Services(VLS). Now we will draw a perception that after doing his masters from such a reputed college why he choose to be a CEO of village? That’s where a difference lies between the common persons and the persons who are different from the crowd. He is immensely delighted after becoming CEO of VLS. VLS is such laundry series which enables the customers to avail services at low rate. In its name village is signified because its main concentration is towards lower income group of the society. VLS started to provide its services to those towns/villages which come under a particular district in Bengaluru in Feburary 2009. Today it has it has 25 outlets across many towns/villages. Its main business is to provide services at normal places. These persons use refined quality of detergent, eco friendly front loading washing and drying machines and work to their utmost potential. Chamak Outlets(the way their branding has been done) gives you your cloths within 24 hours after washing, drying, ironing and that too in 50 rupees per kg( in general if we see concentration is totally on students, youth, middle class families and low income families.
This IIM KOLKATA graduate personality in his days of PROCTOR AND GAMBLE he took the experience of whole INDIA being Brand Manager Ariel and Tide detergents. In those days only an idea of business emerged in his mind that with the ultimate services differences between normal washerman and too much expensive branded laundry and dry cleaning shops can be removed. Then he thought of washerman market in India. In villages only its business has reached to 3000 crore.
In 2006 Sudesh Menon was supposed to take the charge of South East Asia as Best head, but he was already with Malaysian company. But he dint think it feasible to leave the earlier company because Anji Reddy, Chairman of well known pharmaceutical company DR REDDY LABORATORIES was very much excited that Mr Sudesh Menon should come to India and work to overcome the problem of Water Scarcity in the villages of the nation. Mr Menon joined Water Health International India as CEO. Then in Jan 2009 he started his own organization Water Life India and today it has more than 300 water purification units in 3 states. This can be a big business in this fast growing world. In our country we have 6 lakhs villages and more than 120000 government license aided hospitals and approximately 1lakhs schools and more than 65000 restaurants. In all these places they need water purification units and therefor we can draw a conclusion that its business can be approximately 18400 crore rupees.
No comments:
Post a Comment